18: Greed And Fear by Warren Buffett

When it comes to long term investing, Warren Buffett has few rivals. In this trading card, Warren Buffett tells investors that in order to perform better than the crowd we have to think differently. Be fearful when others are greedy and greedy when others are fearful.

Recommended Reading: 

The Essays of Warren Buffett: Lessons for Corporate America, Third Edition [Paperback]